Context & Goals

H2 2026
Campaign
Calendar

Displate · CGO View · Jul – Dec 2026
P1 – Must-win
P2 – High impact
P3 – Planned
Ongoing
48
Total activations
3
P1 — Critical priority
8
P2 — High impact
22
P3 — Planned campaigns

★ P1 Priority — Must-win activations

October 2026
Shard Launch
Full omnichannel product launch. Target: 4K units EOY. Newsletter, YouTube reveal, creator unboxings, PR, Discord AMA.
Traffic: HIGH
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November 2026 — Full Month
Black Friday + Gifting
Weekly drops Nov 6 → 13 → 20 → 27 BF → Nov 30 Cyber Monday. Full creator roster confirmed. 2 Shard drops (Demon Slayer + Godzilla).
Traffic: HIGHEST
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December 2026
Gifting Push
Dec 1–18. Full channel activation. Peak holiday window. All licences, full stack.
Traffic: HIGH
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Campaigns by priority per month
5
1
3
1
Jun
8
2
4
2
Jul
6
2
4
Aug
10
4
5
1
Sep
13
4
6
2
1
Oct
8
5
2
1
Nov
14
5
7
1
1
Dec
Monthly campaign view (P1–P3 sorted by priority)
June
1×P2 3×P3
P2
Jinx Cosplay — LoL LE Launch
Jun 3–4 HIGH
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P3
Persona (Atlus) Brand Shop Push
Jun 29 MEDIUM
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P3
Spider-Man LE — Organic Teaser
Jun TBC MEDIUM
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P3
Tobias – Solar System Showcase
Jun 2 LOW
i
—
Dragon Ball LE (ongoing)
Ongoing LOW–MED
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July
2×P2 4×P3
P2
Fallout / Jones Soda — LE + NC
Jul 13–23 HIGH
i
P2
KPop Demon Hunters — Netflix Collab
Jul 21 – Aug 7 HIGH
i
P3
Spider-Man Brand New Day — LE
Jul 30 MED–HIGH
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P3
AC Black Flag Remake + LE
Jul 9 MEDIUM
i
P3
One Piece Day — Sanji LE
Jul 22 LOW–MED
i
P3
Warhammer 40K NC — Creator Activation
Jul 1–6 MEDIUM
i
—
SDCC (Star Wars Shards debut)
Jul 23–26 LOW–MED
i
—
JJK LE Launch (Anime Expo)
Jul 2–5 MEDIUM
i
August
4×P3
P3
Witcher ULE + NC
Aug 4 MED–HIGH
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P3
Clair Obscur: Expedition 33 LE + NC
Aug 15 MED–HIGH
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P3
Harry Potter LE — Crest
Aug 6 LOW
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P3
Back to School — Marketplace
Late Aug MEDIUM
i
—
Cyberpunk LE 2026
Aug 20 MEDIUM
i
—
Gamescom
Aug 24–30 LOW–MED
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September
1×P2 5×P3
P2
Collector's Fest
Sep 19 HIGH
i
P2
🎃 Halloween Launch Phase 1
End Sep HIGH
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P3
Warhammer 40K Dawn of War IV
Sep 17 MEDIUM
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P3
Naruto LE (1st ever)
Sep 24 MED–HIGH
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P3
Blood of Dawnwalker — Game Release
Sep 3 MED–HIGH
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P3
Batman Day + Batman's Month
Sep 20 LOW–MED
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P3
Star Trek 60th Anniversary
Sep 8 LOW
i
—
Dragon Ball DBS Beerus Remaster
Sep 1 LOW–MED
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October
1×P1 2×P2 6×P3
P1
⭐ SHARD LAUNCH
Oct 1 HIGH
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P2
🎃 Halloween Phase 2 — Pumpkin Sale
Oct 8 HIGH
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P2
NBA 26–27 Season Launch
Oct 18 TBC
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P3
Tomb Raider 30th Anniversary
Oct 25 HIGH
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P3
Nuka Cola Quartz — Fallout Day Ph.3
Oct 23 HIGH
i
P3
One Piece ULE (first anime ULE)
Oct 20 LOW–MED
i
P3
K/DA Shard Drop (Riot)
Oct 29 LOW–MED
i
P3
Warhammer Day
Oct 24 MEDIUM
i
—
Call of Duty — Reactive Organic 💎
Oct 30 LOW–MED
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November
1×P1 2×P3
P1
⭐ BLACK FRIDAY — Full Month
Nov 1–30 HIGHEST
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P3
Godzilla Day + Minus Zero Premiere
Nov 3 + 6 HIGH
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P3
Arcane Anniversary + BF Shoutout
Nov 6 MEDIUM
i
—
Shards Drop — Demon Slayer + Godzilla
Nov 6–15 MEDIUM
i
—
Halo 25th Anniversary
Nov 15 LOW
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—
GTA VI — Reactive Organic
Nov 19 LOW–MED
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—
Icosphere ULE
Nov 3 MEDIUM
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December
1×P1 1×P2 3×P3
P1
⭐ Gifting Push
Dec 1–18 HIGHEST
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P2
Naruto — 4 Special Episodes + Shard Drop
Dec 1 MEDIUM
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P3
Avengers: Doomsday
Dec 18 HIGH
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P3
Harry Potter LE — HBO MAX Series
Dec MEDIUM
i
—
Fellowship of the Ring 25th Anniv. LE
Dec MEDIUM
i
—
Dune Part 3 — Reactive Organic
Dec LOW–MED
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H2 2026 · CGO View · Nicola · Confidential